Understanding Users

This course will provide insight and a skill set useful in assisting teams in formally integrating user understanding into the design thinking process. User research, is, to a great extent, a qualitative research driven process. Therefore, individually designed interviews, focus groups, secondary data and ethnography are covered, extensively. Uses of quantitative tools, like surveys, though, will be a part of the course including the coverage of questionnaire design, sampling, as well as data analysis, report writing and presentation. The student version of Qualtrics will be used in survey project work and exercises.